Communicating risk

We have recently published a paper in the high-impact journal Philosophical Transactions of the Royal Society B that outlines recent research on how best to communicate the risks of zoonotic diseases, such as Lyme disease, to countryside users

News from Forest Research: July 2011

First page of 'Assessing and communicating animal disease risks for countryside users' paper

The project, undertaken with scientists at the Universities of Brunel, Oxford and Surrey, developed two frameworks that provide guidance on how best to go about communicating risk, and highlighted the number of factors to be considered, such as how and when to provide information. It also considered how the public respond to precautionary advice, the need to avoid disproportionate reaction and the importance of land-based organisations being involved in enabling appropriate behaviour.

More information.

A Rural Economy and Land Use Programme (RELU) Policy and Practice Note (Number 27).

What's of interest

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This and other news stories can be found in the Summer 2011 issue of FR News, our online newsletter.