Clare Hall, BA (Hons), MSc, PhD

Behavioural Scientist

Clare Hall


Tel: +44 (0)131 0300 5900
Tel direct: +44 (0)300 067 5382
Fax: +44 (0)131 445 5124

Forest Research
Northern Research Station
Midlothian EH25 9SY

Dr Clare Hall joined Forest Research in 2017, having previously worked as a social scientist in academic, policy and non-profit-making sectors. Previous employers include Zero Waste Scotland, Cardiff University and the Scottish Agricultural College (now Scotland’s Rural College). She was also seconded to Defra’s Plant Health Policy Team to work on social science issues relating to tree health in 2012/2013.

Current role: Behavioural Scientist

Clare’s research interests and experience are in the investigation of attitudes to environmental issues in order to understand how to facilitate and encourage behavioural change. She has particular research interest in the social pillar of sustainability, and in cultural ecosystem services. This extends to seeking to understand how best to ensure these are given equal weighting with economic and environmental considerations in environmental decision making and land management. She has always been committed to multi-disciplinary research and in the application of mixed methods, using both qualitative and quantitative approaches to investigation, as appropriate.

Current projects


Role in project: Analysis and write up of data from evaluation interviews with professionals and volunteers involved in Observatree.


Role in project: Conducting evaluation interviews with stakeholders involved in i-Tree eco surveys. Analysis and write up of data from evaluation interviews with stakeholders.

Bedgebury Pinetum – Visitor study

Role in project: Fieldwork with visitors to Bedgebury. Analysis and write up of data from forest walks and focus groups with visitors to Bedgebury.

Mission Invertebrate evaluation

Role in project: Interviews with learning deliverers, teachers, and Royal Park staff to evaluate Mission Invertebrate project, and learn lessons. Analyse and write up data from interviews and other observation data from public events and citizen science activities.

SIMWOOD evaluation

Role in project: Activities to contribute to evaluation of four year SIMWOOD project.

Main recent publications and knowledge exchange activities

Peer-reviewed journal articles

Beausang, C., Hall, C. & Toma, L., 2017. Food waste and losses in primary production: Qualitative insights from horticulture. Resources, Conservation & Recycling 126, 177–185

Fletcher, R., Hall, C., Baulcomb, C., Lewis, A. & Hussain, S., 2014. Revealing Marine Cultural Ecosystem Services in the Black Sea. Marine Policy. Volume 50, Part A, December 2014, Pages 151–161

Hall, C. & Allan, F., 2014. Influencing Carbon Behaviours: What Psychological and Demographic Factors Contribute to Individual Differences in Home Energy Use Reduction and Transportation Mode Decisions? Energy and Environment Research; 4 (1), p1-14

Barnes, A., Toma, L., Willock, J. & Hall, C., 2013. Comparing a ‘budge’ to a ‘nudge’: Farmer responses to voluntary and compulsory compliance in a water quality management regime. Journal of Rural Studies. 32, 448–459

Hall, C., Knight, B., Ringrose, S. & Knox, O. 2013. What have been the farm-level economic impacts of the global cultivation of GM crops? CEE Review 11--002. Environmental Evidence.

Hall, C. & Wreford, A., 2012. Adaptation to climate change: The attitudes of stakeholders in the livestock industry. Mitigation and Adaptation Strategies for Global Change, 17 (2), 207-222.

McRoberts, N., Hall, C., Madden, L. & Hughes, G., 2011. Perceptions of disease risk: from social construction of subjective judgements to rational decision making. Phytopathology 101(6), 654-665

Barnes, A.P., Willock, J., Toma, L. & Hall, C., 2011. Utilising a farmer typology to understand farmer behaviour towards water quality management: Nitrate Vulnerable Zones in Scotland. Journal of Environmental Planning and Management, 54(4), 477 – 494

Project reports

Hall, C., & Ballinger, R., 2016. Policy and governance of salt marshes: (How) does policy support the supply of ecosystem services? Report produced for the RESILCOAST project

Barnes, A.P., McVittie, A., Ferreira, J, Hall, C. (2014). An economic evaluation framework for Crop and Horticultural R&D projects (RPM 5134). Final Report to Defra, London

Hall, C., 2014. Poultry farmers’ views of disease, disease control and campylobacter in chicken flocks. Report produced for Defra for the project: ‘Assessment of the efficacy of on-farm biosecurity measures for controlling Campylobacter’. This report relates to Objective 9: To investigate the attitudes, motivations and barriers to implementing the interventions. SRUC

Hall, C., 2014. Exploratory investigation of woodland managers’ biosecurity behaviours. Final report produced for Fera. SRUC

Hall, C., 2014. Developing understanding of social impact of tree pests and diseases . Final report produced for Fera . SRUC

Hall, C., Philips, S., Atterton, J., McCracken, D. & Carter, N., 2013. Farmer views on nature conservation and farming in Northumberland National Park. Report to the Northumberland National Park Authority

Hall, C., 2013. Tree and plant health and biosecurity: Scoping the social science research and identifying gaps. Final report to Defra for the Social Science Research Fellowship in Tree Health and Plant Biosecurity: November 2012 to March 2013

Hall, C., 2013. Growers’ views on approaches to Sclerotinia control. Chapter 10 in: Young, C., Clarkson, J., West, J., Ahmadi, B. & Burnett, F., 2013. Reducing the impact of sclerotinia disease on arable rotations, vegetable crops and land use. Final project report under the Sustainable Arable LINK programme.

Allan, F. & Hall, C., 2012. Low carbon Scotland: Residents’ ‘carbon’ behaviours. Rural Policy Centre Research Report, SAC, Edinburgh.

Hall, C. & Woolvin, M., 2012. What are the implications for rural Scotland of a low carbon future? In: Skerratt, S. et al. Rural Scotland in Focus 2012. Edinburgh: Rural Policy Centre, Scottish Agricultural College.

Policy Publications

Hall, C. & Burnett, F., 2014. Will farmers consider collective action to tackle crop diseases? SRUC Rural Policy Centre Research Briefing. January 2014 (RPC RB 2014/01)

Hall, C., Burnett, F., Higgins, V., Bryant, M., Hernández-Jover, M., Duckett, D., Fisher, R., Maye, D., Enticott, G., Ilbery, G. & Kirwan, J., 2014. The role of institutions and farmers in tackling on-farm disease risks. SRUC Rural Policy Centre Research Briefing. January 2014 (RPC PB 2014/05)

Sutherland, E. Hall, C., 2013. Achieving a Low Carbon Future in Rural Scotland: The Development of Passivhaus. SRUC Rural Policy Centre Research Briefing. December 2013 (RPC RB 2013/13)

Hall, C., 2013. The role of social science in policy making for tree and plant health and biosecurity. SRUC Rural Policy Centre Policy Briefing. October 2013 (RPC PB 2013/09)

Hall, C. Allan, F., 2011. Low carbon Scotland: What influences residents’ energy use behaviours? SAC Rural Policy Centre Research Briefing RPC RB 2011/11.

Scientific conferences: presentations or posters

Vuillermoz, M., Edwards, D., Ambrose-Oji, B., Hall, C., Kerr, G., & Pecurul, M., 2017. Added value from 22 Pilot Projects and perspective from evaluation with engaged stakeholders. Presentation at: SIMWOOD Final Conference, Paris, 12-13 October 2017

Hall, C., 2014. (Bridging the gap between?) social science and policy making in tree and plant health and biosecurity. Presentation at RGS with IBG Annual international conference. Geographies of co-production. 26-29 August 2014. London.

Hall, C., 2014. Sequestration and substitution: how do stakeholders in the woodland sector view their role in climate change mitigation? Presentation at International Conference on Climate Change: Impacts and Responses, 27-28 June 2014, University of Iceland, Reykjavik

Hall, C. Burnett, F., 2013. Stakeholder co-operation for biosecurity. XXV ESRS Congress, Florence, Italy, 29th July – 1st August 2013. Working group 23: Biosecurity and Rural Governance

Hall, C., Liebe, U. Glenk, K., 2012. Consumer attitudes towards the use of Scottish-grown barley in Scotch malt whisky. WCRS Lisbon, 4th August 2012

Hall, C., 2011. Agricultural policy issues: Using Q methodology to investigate attitudes. 27th Annual Q Conference 7-9 September 2011. Birmingham, UK