Kew Grow Wild Programme Evaluation


Everton ParkThe purpose of the Grow Wild evaluation is to assess the impact on the people participating in two different kinds of activities, that make up the Grow Wild project namely:

  • The mass distribution of packets of wild flower seed
  • Funding community-based wildflower growing projects.

This involves assessing what kind of activities the Grow Wild programme facilitated, the type of people that took part, what if any wellbeing impacts there were and whether there were any behaviour change outcomes at individual or community level.

Research objectives

  • Assess the impacts of the Grow Wild programme using NEF’s five ways to wellbeing framework
  • Evaluate the outcomes of the Grow Wild programme using insights from Social Learning Theory of behaviour change
  • Inform key stakeholders of the programmes impact on the target beneficiaries, i.e. young people aged between 12-25 and those not engaged in environmental and community based activity

Results so far

Grow Wild ManchesterThe project is still at the data collection stage. We are undertaking both quantitative evaluation, in the form of online surveys, and qualitative evaluation through interviews and focus groups. We have undertaken 15 case studies of community projects and Flagship projects in Scotland, England, Wales and Northern Ireland. Online surveys have been sent out to over 250,000 recipients of seed packets and seed kits.

Find out more about the work that has been funded by the project and experiences of the people involved by watching a series of short videos.


The project started in February, 2105 and is due to be completed in April, 2017. The data collection phase of short term impacts is due to end Spring 2016 and opf longer term impacts by Autumn 2016. Interim analysis will be completed by Spring 2016, and the full analysis by Spring 2017.


Dr Bianca Ambrose-Oji

Related Products/Services

The social researchers at Forest Research offer project and programme evaluation consultancy services to a wide range of customers working in the forestry, land-based and conservation management sector

Funders and partners

This project is a contracted service for Royal Botanic Gardens Kew.

Forestry Commission policy

Even though this research is not focused on woodland, it builds evidence which contributes to understanding of areas that are mentioned as of concern within the Science and Innovation Strategy for Forestry in Great Britain and the DEFRA forest policy statement for England

These include methods which increase community involvement in the care and management of natural capital, and the potential for urban green spaces to provide cultural ecosystem services that support community and individual wellbeing.