FRIENDS OF WESTONBIRT ARBORETUM PRESS INFORMATION
The Friends of Westonbirt Arboretum charity has teamed up with local award-winning condiment maker Tracklements for a second year to raise funds for the tree collection.
Joining forces for the production of special edition Medlar Jelly, fifty pence from the sale of each jar will go directly to the Friends of Westonbirt Arboretum Charity, whose role is to support the development and long term future of the arboretum.
Thanks to donations from in and around the local community, over 270kg of medlars were collected in the 2014 season and Medlar Jelly has sold out.
Visitors to Westonbirt Arboretum are invited to drop off their medlars at the collection point outside the front of the Welcome Building between the 1st of October and 16th November. A drop off point for medlars is also available just two miles from Westonbirt at Tracklements Head Office based in Easton Grey, Malmesbury.
The Medlar Tree is known for its beautiful blossom, whilst the unusual looking Medlar fruit is often compared to a ‘dog’s bottom’. Despite its appearance and tart flavour if eaten raw, medlars make delicious jelly which is fruity and sweet – the perfect accompaniment for roast meats, ham and pork pies or your table for Christmas lunch!
Lorraine Jones, Fundraising Manager at The Friends of Westonbirt Arboretum said:
“After a successful partnership last year we are really pleased to be working with Tracklements again.
We hope to make even more Medlar Jelly this season, but we can’t do it without your help! If you have or know of a Medlar tree near you, please donate the fruit!
Your involvement will directly support and care for the amazing tree collection here at Westonbirt, for future generations to enjoy.”
Harriet Dawson, Marketing Coordinator at Tracklements commented:
“The team at Tracklements are really excited to be supporting such a good cause for a second year.
We’re dedicated to using only the best, natural ingredients and it’s wonderful to be able to use the products of nature’s larder which may otherwise go to waste.”
There are three Medlar trees within the collection at Westonbirt which visitors can find using the online interactive map.
At each tree visitors can learn fun facts about Medlar trees and their fruit as well as more information about the partnership.
Medlar Jelly will be available in speciality delis, butchers and farm shops nationwide or online from November. It will also be available from the Westonbirt Shop.
Westonbirt: Emily Pryor, Communications Manager: Emily.firstname.lastname@example.org 0300 067 4851
Tracklements: Harriet Dawson, Marketing Coordinator: Harriet.email@example.com 01666 827044
Westonbirt, The National Arboretum is managed by the Forestry Commission and is renowned worldwide for its tree and shrub collection. Home to five national collections, the arboretum covers 243 hectares (600 acres) and contains nearly 15,000 labelled specimens. Visitor numbers are 350,000 a year, with a membership of over 27,000. Westonbirt Arboretum was established in the 1850s by wealthy landowner Robert Holford and later developed by his son George Holford. Unlike many arboretums, Westonbirt is laid out according to aesthetic appeal rather than scientific or geographical criteria. Visit www.forestry.gov.uk/westonbirt.
The Forestry Commission is the government department responsible for protecting, expanding and promoting the sustainable management of woods and forests and increasing their value to society and the environment. Further information can be found at www.forestry.gov.uk.
The Friends of Westonbirt Arboretum was formed in 1985 by a small group of volunteers. Today it raises money to help protect and preserve the arboretum, enhance public enjoyment and knowledge of this world renowned tree collection and secure its sustainable future. The charity raises funds through a membership scheme with over 27,000 Friends, fundraising activities and the hire of the Great Oak Hall. The Friends of Westonbirt Arboretum is a registered charity (no. 293190). More information at www.fowa.org.uk
The Westonbirt Project will make a big difference to everybody who comes to the arboretum. The project will mean a better welcome, a better visit and a better understanding of the heritage and importance of this world class tree collection. More information can be found at www.westonbirtproject.co.uk.
Tracklements: Curious curators of culinary condiments and pioneers of the pantry since 1970. Based near Malmesbury in the heart of Wiltshire, Tracklements make an award-winning range of over 60 artisan products, from the UK’s first Wholegrain Mustard to the original English Onion Marmalade. Including chutneys, pickles, relishes, jellies, mustards, sauces, ketchups and fruit cheeses; all of their products are made by hand in small batches, using only the very best quality ingredients. Tracklements have won 95 Great Taste Awards and 78 Taste of the West Awards for their condiments. For more information visit http://www.tracklements.co.uk/