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The Forestry Commission has announced that a deal has been struck with Pace Cycles in partnership with the CTC and Eurest Services to operate the bike hire centre and courtyard café, respectively, in Dalby Forest, near Pickering, North Yorkshire.
The decision was made following a rigorous selection process, which drew interest from 15 businesses from around the UK.
Alan Eves, Forest Management Director, said:
“The high level of interest underlines Dalby Forest as a prime biking destination. We chose the winning bidders for their experience, expertise and commitment to build on our reputation as a family biking centre offering world class facilities on and off the trail."
Pace Cycles, founded locally in Kirkbymoorside, is one of the leading UK mountain bike brands and has been making complete bikes and parts for 25 years and testing them in Dalby Forest. Last year they moved their operation into Dalby establishing a demonstration centre for its range of bikes and a national suspension service centre. The CTC is a not-for- profit member-based organisation which has promoted cyclists’ rights since 1878. The linkup between two aims to encourage more people to saddle up in Dalby, offering events, guides and instruction, while looking after the needs of accomplished bikers keen to tackle the forest's acclaimed single track network.
Adrian Carter said:
"We're really excited at this opportunity and the prospect of partnering with the CTC who plan to promote Dalby as their Centre of Excellence for cycling in England. We will be creating a new business to operate the site and expect to make it the number one cycling destination in the North."
Eurest Services is part of Compass Group UK and Ireland and has operated the Treetops Café in the £2.3m Dalby Forest Visitor Centre since 2007.
The new offer in the Courtyard Café will complement the existing Treetop Café offering and will also feature more energy based foods for the hungry and thirsty bikers.
Richard Taylor, Business Director for Eurest Services said:
“We are absolutely thrilled to be awarded this contract and expand on the services we provide to Dalby Forest visitors. The Courtyard Café is a popular destination within the Forest and we look forward to providing customers with a wide range of food and drink offers to suit their needs.”
Alan Eves added:
“I’d like to place on record my thanks to Purple Mountain, who have operated the bike hire centre and cafe since 2006. They have played a significant part in Dalby’s emergence as a major biking destination.”
The new contracts will run for three years from 1 April 2012, subject to review.
Note to Editor
Dalby Forest attracts 450,000 visitors every year - one third of which are bikers. Seven years ago a 55kms (35 mile) trail network was opened costing £460,000. Since then the North York Moors beauty spot has twice hosted a round in the UCI World Cross Country Mountain Biking Championship and the closing stages of the Yorkshire leg of the Tour of Britain. Adding to the attractions, Dixon’s Hollow is one of the most popular skills areas of its kind in northern England.
Further details on:
Pace Cycles: http://www.pacecycles.com/
Media calls to Richard Darn on 0750 8010411.