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VisitEngland, the national tourist board, and the Forestry Commission have today (22 July) launched a campaign to promote summer holidays in and around England’s woods and forests.
Under the title ‘More in the forest’, the organisations are working with the Forestry Commission’s national partners Go Ape Forest Adventure, Forest Holidays and Camping in the Forest to highlight the breadth of activities to entertain families whilst they stay in England’s stunning forest locations.
With more than 40 million visits a year, the Forestry Commission is one of the biggest providers of countryside leisure visits in the country. The Forestry Commission’s Public Forest Estate offers unrivalled family cycling, mountain biking, walks, wildlife, stargazing and sculpture, along with Go Ape Tree Top Adventure, Tree Top Junior and Segway trails. Revenue from visits goes straight back into caring for the nation’s forests.
Ian Gambles, Director for Forestry Commission England commented on the partnership:
“Forests are nature’s great playgrounds – perfect for riding a trail, swinging from a zip wire or taking a walk amongst stunning scenery. Holidays in and around England’s forests are also important to the economy; providing jobs and bringing income into the surrounding areas. We work with commercial partners and tourism organisations across the country to show just how much more our woods and forests have to offer.”
James Berresford, Chief Executive of VisitEngland, says:
“Our forests are one of England’s great assets and the diversity of their offering is worth shouting about. As well as being a great spot for a walk or a picnic, English forests also offer beautiful campsites, adventurous zip wires, luxury accommodation, wildlife walks and more. We’re delighted to be working with our partners Forestry Commission, Forest Holidays, Camping in the Forest and Go Ape Forest Adventure to promote forest holidays in what promises to be a fantastic English summer."
Visit www.forestry.gov.uk/more to discover the range of activities, accommodation and forest locations across the country.
Notes to Editors
Image available to download. Credit to Forestry Commission.
1. The Forestry Commission is the government department responsible in England for protecting, expanding and promoting the sustainable management of woods and forests and increasing their value to society and the environment. Forestry makes a real contribution to sustainable development, providing social and environmental benefits arising from planting and managing attractive, as well as productive, woodlands.
2. About VisitEngland:
• VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors
• Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on www.visitengland.org/insight-statistics
• VisitEngland markets England under the Enjoy England consumer brand in the domestic market and markets England under the VisitEngland brand internationally
• Website: www.visitengland.org.
Forestry Commission: Katrina Podlewska, Senior PR and Partnerships Officer, tel: 0117 9066030, email: email@example.com.
VisitEngland: Laura Dewar, Destination PR Manager, VisitEngland tel: 020 7578 1437, email: firstname.lastname@example.org.