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Superworm is super-long. Superworm is super-strong. Watch him wiggle! See him squirm! Hip, hip, hooray for SUPERWORM!
From the creators of The Gruffalo and The Gruffalo’s Child, the hugely popular children’s story Superworm will come to Forestry Commission England’s woods and forests in 2015.
Superworm tells the story of how a superhero worm and his mini-beast friends defeat the villainous Wizard Lizard.
From 13 March until the end of October, families can enjoy Superworm activity trails at around 20 selected sites across the country.
Each activity trail will include up to 10 stops and take around one hour to complete (distances will vary between 800 and 1,500 metres).
At each stop, visitors will discover a panel containing activities and questions inspiring them to use the Superworm story and its characters to think about the woods and forests around them. The trail has been designed by Forestry Commission England’s learning team to have activities suitable for children aged 3-6, as well as elements that will appeal to 6-8 year olds.
The activities will encourage children to use their ‘superhero’ senses and powers of discovery and creativity; from discovering the touch and smell of the forest to becoming nature detectives. Additional activities created by the Youth Sport Trust will also excite young adventurers to become super-fit like Superworm.
Special packs with additional things to do, including a sticker sheet, activity leaflet, string to make your own Superworm and a limited edition Superworm mini-book, will also be available to purchase onsite.
The continuing partnership between Forestry Commission England and Julia Donaldson and Axel Scheffler’s bestselling children’s books builds on the success of The Gruffalo and The Gruffalo’s Child activities. Over one million visitors followed Forestry Commission England’s Gruffalo trails in the summer of 2014.
Superworm’s author, Julia Donaldson, commented:
“There’s nothing better than getting out into the wild as a family. I’m sure these trails will be really enjoyed by those taking part.
“The idea of using Superworm to get children excited about nature is a great one. The characters in the book include ants, beetles, caterpillars, spiders, birds and reptiles, many of which can be found on the activity trails, bringing our woods and forests alive for young adventurers.”
Visit www.forestry.gov.uk/superworm to sign up to Forestry Commission England’s family activity database to be the first to hear more about the forest activities of Superworm and his friends.
Notes to Editor
1. The Forestry Commission is the government department responsible in England for protecting, expanding and promoting the sustainable management of woods and forests and increasing their value to society and the environment. Further information can be found at www.forestry.gov.uk/england
2. Superworm text copyright © Julia Donaldson 2012. Superworm illustration copyright © Axel Scheffler 2012.
3. Scholastic UK:
Scholastic is the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children's media. Scholastic creates quality books and ebooks, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home. The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at www.scholastic.co.uk.
4. Alison Green Books:
Alison Green Books began ten years ago, with an empty office, a phone and a computer. Since then, thanks to a lot of hard work by brilliant authors and illustrators, over 65 books have been published under the Alison Green logo. Between them, they have sold almost three million copies in the UK alone. They’ve won ten awards, been shortlisted for 31 more, and have been translated into 27 languages. Alison Green Books take great pride in commissioning new authors and illustrators as well as publishing the incomparable stars of the picture-book world, Julia Donaldson and Axel Scheffler.
5. Sites confirmed so far:
Moors Valley Country Park, Dorset
Bedgebury National Pinetum & Forest, Kent
High Lodge, Thetford Forest, Suffolk
Wendover Woods, Buckinghamshire
Jeskyns Community Woodland, Gravesend, Kent
Thames Chase Forest, Essex
Birches Valley, Cannock Chase Forest, Staffordshire
Hicks Lodge, Derbyshire
Sherwood Pines Forest Park, Nottinghamshire
Top Lodge, Fineshade Wood, Northamptonshire
Beechenhurst, Forest of Dean, Gloucestershire
Cardinham Woods, Bodmin, Cornwall
Wyre Forest, Worcestershire
Dalby Forest, Yorkshire
Guisborough Forest, North Yorkshire
Whinlatter Forest, Keswick, Cumbria
Hamsterley Forest, County Durham
Kielder Water and Forest Park, Northumberland
Grizedale Forest, Hawkshead, Cumbria
6. Buy a great value Forestry Commission annual Discovery Pass for your local site and visit any many times in a year as you like. Discovery Passes vary in price from £20-£55 for annual membership. For more information visit www.forestry.gov.uk/pass.
7. Media Contacts:
• Katrina Podlewska, Senior PR and Partnerships Officer, Forestry Commission: firstname.lastname@example.org or 0117 9066030
• Dani Andres at Spirit Public Relations, email@example.com or 0117 944 1415