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Forestry Commission England has launched a free iPhone app to find your local woodland, download handy trail maps or learn about trees with an easy to use tree identifier.
The award-winning app is available to download from iTunes from 25th April.
Visitors can search for sites by event or activity, or find basic information such as opening times, things to do, directions and contact details for Forestry Commission Forest Parks.
The educational and fun app includes a photo gallery, UK common tree identifier and unique computer generated tree illustrations. Users can identify a tree using its bark, seed or leaf within just a few clicks.
Visitors can also download pdf trail maps via GPS so that the app can still be used when exploring amongst the trees and out of phone signal range.
Pam Warhurst, Forestry Commission Chair, said;
“We are delighted to launch ForestXplorer as part of our celebrations surrounding the UN’s International Year of Forests.
“This is an absolutely fantastic and innovative tool which can not only help you find out information about your local Forestry Commission Forest Park but also helps you learn more about the trees around you. The tree identifier is completely unique and what makes it even better is that it’s also so simple to use!”
Even before its launch, ForestXplorer has been awarded a prize from the Innovation and New Markets Project.
The app was funded by the Department of Business Innovation & Skills' Public Sector Research Exploitation Fund and Forest Research.
Find out more at www.forestry.gov.uk/mobileapp or download the app from iTunes - http://itunes.apple.com/us/app/forestxplorer/id428559042?mt=8
Notes to Editors:
The Forestry Commission is the government department responsible in England for protecting, expanding and promoting the sustainable management of woods and forests and increasing their value to society and the environment. Forestry makes a real contribution to sustainable development, providing social and environmental benefits arising from planting and managing attractive, as well as productive, woodlands.
ForestXplorer has information about the top 37 Forestry Commission sites across England.
2011 is the UN’s International Year of Forests.
Research carried out by BDRC in 2008 showed that people didn't always know where their local Forestry Commission Forest Park was or the range of facilities available on site.
82% people who visit the Forestry Commission website from a mobile phone use a iphone or iPod touch. April 2010.
Twenty-eight percent of mobile phone users access the mobile internet at least once a day, according to a recent consumer survey conducted by ABI Research.
According to mobithinking.com smart phone 'usage is expected to double within five years as mobile overtakes the PC as the most popular way to get on the Web'.
Becci Turner Press Office 0117 906 6030 email@example.com